nice to meet you.
Hi there.
I'm Tasma. I'm a graduate Media & Communications (Marketing Communication) student from the University of Canberra. I'm one of those lucky people that's had the opportunity to combine my passions and interests into my study and (hopefully with your help) my career. I've always had a fascination with art, popular culture, subcultures, fashion, the media and history. I made sure that through my degree and prior academic endeavour to let that guide me to create work that shone through the creators passion and query.
Most notably and also being one of my most brave endeavours I ventured to London for a semesters exchange at the liberal art college, Richmond University London. Aside from a recently acquired fear of flying and an emerging pandemic, I faced my fears and got to study my passion for fashion, history and art in one of the greatest cultural cities in the world. I was blessed to be tutored by thinkers who had worked with the likes of Kate Moss, Vivienne Westwood, the Sex Pistols, DKNY and BIBA. I completed subjects in fashion history, fashion & the media and fashion marketing with a high distinction average. My joy and drive to throw myself into this world shaped my goal to hopefully combine these subjects with my work in marketing and communications.
On a more practical note, I pride myself on my drive to excel at every project I'm tasked with as well as my attention to detail. I take great pride in my work, no matter how big or small a job I strive to do it right each time. Furthermore, I'm an organisation nut who harbours a love for spreadsheets and correct margins. I have professional experience in community management, social media management, project planning, media landscape analysis, influencer identification and content creation. You can see more of my experience in detail down below below but ideally I'd love the opportunity to explore these areas more and continue to learn from the best. I also invite you to check out some of my visual items under the 'work' tab.
Tasma xxx
Education
2019 - 2021
University of Canberra
I completed my Bachelor's degree in Media & Communications (Marketing Communications) through the University of Canberra. The degree encompasses all facets of marketing and communications from public relations, advertising, creative development, brand management and more. Current GPA: 5.6.
2017- 2018
University of Canberra
I received a diploma in Communications through the University of Canberra College. This award teaches the fundamentals of professional communication and media practices.
2015 - 2016
Narrabundah College
I received my high school certificate through Narrabundah college. My year 11 and 12 majors were media and english with minors in history and sociology. Through my media studies I earned a certificate 3 in Media.
Work Experience
2021
GROUND Agency
Over the course of March of 2021, I undertook an intensive month-long internship at a rapidly growing integrated social media agency in Sydney to apply the knowledge gained in my formal studies through hands on experience in a professional setting. GROUND’s combination of a tight-knit team and large global clientele meant that I got to try my hand at the processes and intricacies of professional communication across all levels.
ACHIEVEMENTS
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Collaborated and assisted in media relations for major clients.
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Successfully maintained community management for multiple clients across multiple social media platforms.
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Identified appropriate influencers for unique briefs across multiple brands and social media platforms.
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Applied analytics to measure campaign successes.
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Budget management.
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Produced press releases and journalist briefs for major clients.
2018 - 2021
Mountain Creek Wholefoods
I currently work casually as a senior staff member at a local Canberra health food and whole foods store. Duties included are wide ranging, from assisting customers, stocking shelves, fulfilling and unpacking orders, visual merchandising, organising and maintaining the store.
ACHIEVEMENTS
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Building lasting relationships and leaving positive impressions on the store’s varied customer base.
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Demonstrating calm, rational thinking and taking action during high stress periods or unplanned setbacks.
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Administrating and completing regular orders for store stock and merchandise.
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Applying visual merchandising techniques to consistently update and maintain the stores physical appearance and appeal.
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Rotating and monitoring of stock freshness.
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Maintaining store cleanliness and hygiene practices.
2016 - 2018
APG & Co
I worked as a casual sales assistant for SABA and Sportscraft under the APG & Co brand.
I worked across Canberra in different stores and departments depending on demand. My roles included providing direct service to customers, maintaining the stores cleanliness, visual merchandising and administration, and communication with a diverse range of customers and work colleagues.
ACHIEVEMENTS
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I regularly reached and exceeded sales targets.
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I demonstrated flexibility to work in a range of stores across Canberra and adapted quickly to unfamiliar and new products and environments.
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I built and maintained profitable and trusted relationships with a diverse range of customers and colleagues.
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I fully immerse myself in the product I’m selling which has fine-tuned my knowledge and expertise in the role.
Awards & Achievements
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In 2021 I graduated my bachelor’s degree with an offer to continue my study with honors from the University of Canberra.
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In 2020 I completed a study abroad program at Richmond, The American University in London where I studied Fashion media, Fashion and Retail Marketing, and Fashion history, achieving an HD average across all subjects.
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In 2016 I was nominated for an ACT scriptwriting award for writing and performing my own script in the Narrabundah College year 12 production.